About Brand Elevation
Brand Elevation has carried out a number of brand research and positioning exercises, created corporate identities, developed websites and is retained by several clients in relation to brand development, integrated marketing strategy, content creation, communications and PR.
Sue Higgins leads the team at Brand Elevation and works with trusted associates to deliver outstanding results. She is highly motivated and experienced and has a reputation for innovation, as well as getting the job done, on time, and within budget.
Sue has worked in marketing for over 20 years. She holds a Post Graduate diploma in Marketing and is a Fellow of The Chartered Institute of Marketing. Her commercial experience combined with her strong analytical skills provide her with the ability to focus on the key issues. Having worked for Shoosmiths Solicitors and Grant Thornton she has a wealth of experience in communications, planning, and implementation within professional service firms.
Sue founded Brand Elevation in 2005 and, prior to setting up her own business, she was a Director of Technology for Industry, the micro and nano technology marketing consultancy. She has extensive knowledge of the Cambridge high technology community and her clients have included Cambridge Capital Group, a leading business angel group, and a number of start up companies. Sue has a keen interest in entrepreneurship and is a contributor to the Cambridge University Maxwell Centre Impulse Programme as well as being involved in the EIT WE Lead Food Programme.
Sue has lectured on marketing and for seven years been on the Chartered Institute of Marketing’s East of England Regional Board.